Start Anew from the 15th Anniversary
Olight Brand Promise
For years, Olight has spared no effort in creating high-quality and reliable illumination tools, which enable us to have the best partners and fans worldwide. While creating classic and popular products with technological breakthroughs, we also have lessons to learn. “excessive color alternation, the lack of innovation …” are the voices driving our deep self-reflection. To Olight, A flashlight is not only an illumination tool but a responsibility to protect, bridge friendships, and provide a silent companion. Therefore, we have decided to change and make the following commitments for our 15th anniversary:
We commit that Olight will practice “continual technology & product innovation” and provide an “excellent customer experience” from every aspect under the guideline principles of “customer orientation”.
We believe that this 15-year mark is a fresh start and a greater challenge. We’re on the move with some incredible measures and actions to fulfill our promise. The changes and achievements may not look obvious right now, but we believe that you will see them soon!
Hereby, we sincerely invite and welcome everyone to witness and oversee our transition to these new and updated policies. We more than welcome any suggestions, comments, criticism, or ideas that may help Olight to do better in the future. With that said, feel free to always contact us at contact@olightstore.com.au
Our colleague will follow up with all feedback, whether it’s trivial or crucial.
We firmly believe that during our journey to illuminate the world, there is a better way and brighter place out there with your involvement.
About Products and Innovation
Olight will continue to focus on delivering more reliable and innovative lighting products.
Quality First
At Olight, we take great importance on our product quality.
From raw materials to final products, quality control runs through every step of production with our quality management information system. Raw materials are inspected under strict quality standards and MIL-STD-105E AQL acceptance standards before assembling. Product quality can be checked in real-time and traced throughout the entire process. Any abnormal performance that occurs will trigger the alert system and be handled in a timely manner . Reliability s ampling tests such as an aging test, packaging test, waterproof test, drop test, etc. will be carried out and those that don’t qualify will be recognized and handled in a timely manner as well. All products before shipment will be rigorously inspected for their appearance and function.
To strengthen our manufacturing and quality control abilities, we are also introduc ing our automatic manufacturing equipment and the Olight Manufacturing Execution System (OMES).
Quality is always #1.
Continual Innovation
To Olight, the product is our basis while innovation is the root. Olight will continually increase R & D investment s with a 2x the input over the next 2 years while exploring a sustainable development path driven by innovation.
1. Keep iteration s of our classic product series to achieve better performance with use r experience enhancement s .
2. Expand into new lighting categories to meet the needs of various applications from customers and enrich the users’ scen arios .
3. For material, color, and process innovation, we will strictly limit quantities and provided users with a superior experience.
4. Listen to the voice of customers , and try to push their constructive ideas and product designs into real production.
G roundbreaking and industry-disrupting innovation s do take time, but we firmly believe that this is possible . Since we have already made up our minds to focus on our core functions and are willing to invest in R & D, we believe that our customers will see incredible products released one after another.
About Customer Service
Olight Continues to Provide Excellent Service
At Olight, we will always strive to create an inspiring and personalized experience while using our high-quality lighting products. We have received a lot of praise for bringing “Wow” experiences to our customers such as sending out festival gifts, and a variety of other surprises. We plan on continuing to do this in the future. However, we also realized that we haven’t done well in some aspects like keeping customers waiting to solve a simple problem, bad after-sale experiences with limited edition products, and so on. To change that, we are taking the following measures:
Consolidate after-sales service
We have already started some program s and are planning to take more measures to improve and consolidate after-sales service.
1. We have also prepared accessories in advance that customers can replace themselves to improve the efficiency of solving simple problems.
2. For limited edition products, we will reserve a certain quantity of inventory and related accessories for after-sales purposes.
3. For products that have been discontinued and out of stock, we will offer two options: send them back for repair or replace them with an upgraded product.
Update membership benefits
To give back to our customers, we have always attached large importance to membership benefits. We will continue to improve and strictly implement every member's rights and interests.
Customer service including after-sales service, membership services, and “Surprise Gift” services is one of the core features of our Olight “customer-oriented” brand promise. We will continually provide excellence and exceed service expectations.
About Shopping Experience
Olight Promises to Provide a Smooth and Delightful Shopping Experience
As a lighting company mainly dependent on R&D and manufacturing, we must admit that we have experienced a lot of e-commerce growing pains like website crashes, slow speed s , functional errors, and other problems. Thanks to the patience and support of our customers and fans, we have finally set up and released a self-built networking system with over a year of hard work from our IT Team . This has thoroughly solved all website crashes and major glitches. We also have made some optimizations with a speed increase with loading pages . I n terms of our current payment process, we will upgrade to "order generated while payment" that our customers are more accustomed to .
Apart from IT-related aspects, we are also working on regulat ing the accessory section to list more necessary options to meet customers ’ needs. For out-of-stock products, Our FB Group will remind you of the product arrival date.
Efforts may take time; changes may seem slow. However, we hear your voice and are truly changing and improving. Just wait and see our results !
About Logistics
Olight will Keep Up Logistics Delivery Efficiency
Our warehouse is located in Silverwater, NSW. And using Australia Post and provide regular posts or express posts. We despatch most orders within 1 business day .
Again, we sincerely invite all of you to join our improvements and we welcome any opinions and suggestions at our feedback mailbox contact@olightstore.com.auWe will follow up, listen to your suggestions, and implement improvements.
Let’s conquer the darkness and possess happiness to light up the world at any time, anywhere.