Start Anew from the 15th Anniversary

Olight Brand Promise


Over the years, Olight has spared no effort in creating high-quality and reliable lighting tools, which has given us the best partners and fans around the world. While creating classic and popular products with technological breakthroughs, we also listen to our customers. Customer feedback like excessive colour alternation, lack of innovation and others have also pushed us to engage in deep self-reflection. For Olight, a torch is not only a lighting tool, it is our responsibility and commitment to our users, a bridge that builds friendship between us and provides a silent companionship for our clients, we take this very seriously and appreciate it. Therefore, we have decided to change and make the following promises on the occasion of our 15th anniversary:



We commit that Olight will practice continual technology & product innovation, provide an excellent customer experience from every aspect under the guideline principles of customer orientation.



This 15-year mark is a fresh start and a greater challenge. We’re taking some genuine measures to fulfill our promise. The changes and achievements may not look obvious right now, but we believe that you will benefit from them soon! Hereby, we sincerely invite and welcome everyone to witness and oversee our transition to these updated policies. We more than welcome any suggestions, comments, criticism, or ideas that may help Olight to do better. With that said, feel free to contact us at contact@olightstore.au, our colleague will follow up with all feedbacks. We firmly believe that during our journey to illuminate the world, there is a better way and brighter place out there with your involvement.




 About Products and Innovation

Olight will continue to focus on delivering more reliable and innovative lighting products

Quality First

At Olight, we take great importance with our product quality. From raw materials to final products, quality control runs through every step of production with our quality management information system


Raw materials are inspected under strict quality standards and MIL-STD-105E AQL acceptance standards before assembling. Product quality can be checked in real-time and traced throughout the entire process. Any abnormal performance will trigger the alert system and the issues will be handled in a timely manner.


Reliability sampling tests such as an aging test, packaging test, waterproof test, drop test, etc. will carried out. Those unqualified products will be recognized and handled in a timely manner as well. We will rigorously inspected all products with their appearance and function before shipment.


To strengthen our manufacturing capacity and improve quality control ability, we are also introducing more automatic manufacturing equipments as well as the Olight Manufacturing Execution System (OMES).


Quality is always the First.

 

Continual Innovation


To Olight, the product is our basis while innovation is the root. Olight will continually focus on R & D investments over the feture while exploring a sustainable development path driven by innovation.

1. Keep iterations of our classic product series to achieve better performance with user experience enhancements.

2. Expand into new lighting categories to meet the needs of various applications from customers and enrich the users’ scenarios.

3. For materials, colors, and process innovation, we will strictly limit quantities and provided users with a superior experience.

4. Listen to the voice of customers, and try to put your constructive ideas and product designs into real production. Groundbreaking and industry-disrupting innovations do take time, but we firmly believe that this is possible.



About Customer Service

Olight Continues to Provide Excellent Service

At Olight, we will always strive to create an inspiring and personalized experience while using our high-quality lighting products. We have received a lot of praise by bringing “Wow” experiences to our customers such as sending out holiday gifts, and a variety of other surprises. We plan on continuing to do this in the future. However, we also realized that we haven’t done well in some aspects like keeping customers waiting to solving a simple problem, inadequate after-sale experiences with limited edition products and so on. To change that, we are taking the following measures: 

 

lConsolidate after-sales service

We have already started some programs and are planning to take more measures to improve and consolidate after-sales service.

1. We have also prepared accessories in advance that customers can replace themselves to improve the efficiency of solving simple problems.

2. For limited edition products, we will reserve a certain quantity of inventory and related accessories for after-sales purposes.

3. For products that have been discontinued and out of stock, we will offer two options: send back for repair or replace them with an upgraded product. 


lUpdate membership benefits

To give back to our customers, we have always attached a large importance to membership benefits. We will continue to improve and strictly implement every member's rights and interests.  Customer Sevice including after-sales service, membership service, "Surprise Gift" service is one of the core furtures of our Olight "customers-oriente" brand promise. We will continuallt provide excellence and exceed service expectations.



About Shopping Experience

Olight Promises to provide a smooth and delightful shopping experience

As a lighting company mainly dependent on R&D and manufacturing, we must admit that we have experienced a lot of e-commerce website growing pains like website crashes, slow speeds, functional errors, and other problems. Thanks to our customers' and fans' patience and support, we have finally set up and released a self-built networking system with over a year of hard work from our IT Team. This has thoroughly solved all website crashes and major glitches. We also have made some optimizations with a speed increase with loading pages. In terms of our current payment process, we will upgrade to "order generated while payment" that our customers are more accustomed to.


Apart from IT-related aspects, we are also working on regulating the accessory section to list more necessary options to meet customers ’  needs. For out-of-stock products, We will remind you of the product arrival date on product detail page. Efforts may take time; changes may seem slow. Just wait and looking forward our results!



About Logistics

Olight will Keep Up Logistics Delivery Efficiency

Our warehouse located in Rydalmere,NSW. Used Australia Post and provide regular post or express post . We despatch most orders within 1 business day.During flash sales dispatch can take up to 14 business days.

 

Again, we sincerely invite all of you to oversee our improvements and we welcome any opinions and suggestions at our feedback mailbox contact@olightstore.com.au. We will follow up, listen to your suggestions, and implement improvements. Let’s conquer the darkness, embrace happiness and light up the world at any time, anywhere.



Brand Promise Progres In Q2

About Product Progress

To bring our customers more reliable products, we have focused on better controlling the quality of batteries by rigorously testing their safety performances through newly introduced testing equipment. This is including a Battery Extrusion Needle Punch Tester, Battery Weight Impact Tester, and Battery Thermal Shock Tester, all to help ensure our batteries comply with the strictest safety standards. New additions to Obulb series and Warrior 3S have been launched.


We always strive to improve and bring you more visible outcomes, both in quality and innovation. 



About Shopping Experience

We have been taking measures to improve the shopping experience for our customers, including 

1.optimize the design of the homepage shortcut entry on mobile devices, making the homepage style more integrated and the icons clearer; 


2.standardize the format of product listings and renew the contents of all product listings in accordance with the standardized format, listings for discontinued and no longer available products are removed to ensure the validity of store information; 


3. add user manual to enrich the details of products; 


4.update product catalog and add new catalogs such as lumens, torch series and accessories. All these optimizations make the content of the website page clearer, customers can quickly find and locate the products they need. And the product content is more standardized so that our customer can get a better understanding of product details.



About Customer Service

As a lighting company mainly dependent on R&D and manufacturing, we must admit that we have experienced a lot of e-commerce website growing pains like website crashes, slow speeds, functional errors, and other problems. Thanks to our customers' and fans' patience and support, we have finally set up and released a self-built networking system with over a year of hard work from our IT Team. This has thoroughly solved all website crashes and major glitches. We also have made some optimizations with a speed increase with loading pages. In terms of our current payment process, we will upgrade to "order generated while payment" that our customers are more accustomed to.



About Logistic

More staff are engaged in packing and shipping at every sale to improve the handling process. Meanwhile, the usual delivery speed is also gradually improving to shorten the waiting time for our customers as much as possible.